Of course you do – we all learnt as small children and use it every day.   Well most of us probably also drive every day but that doesn’t make us Lewis Hamilton – and nor do selfies and family holiday snaps turn us into Annie Leibovitz.

But you do know your business and your market better than anyone so surely you must be the best person to write about it?  In truth, you are probably too close to the subject and a lack of objectivity can be counter-productive.  

An even bigger issue is the reluctance of many companies to invest in professional content – despite the fact they are perfectly comfortable bringing in other specialists such as designers.  Effective communication is about more than stringing a few sentences together and it can completely change the way a company, product or service is perceived. 

So you think you can write..........

Where does it go wrong?

In addition to general style and grammatical construction, some common errors are:

• convoluted explanations

• constant repetition of key words

• excessive branding

• unnecessary detail

• lack of consistency

• misuse of individual words

• inaccurate proofing

The best writers will take the time to understand a client’s business, connect with relevant target audiences, make sure messaging remains consistent and avoid all of the above!

Overall, they will make you look and sound good……………and hence generate the right response.

Keyboard invests in really understanding every client’s business, delivering a flexible, high quality service at realistic prices. It offers the benefits and confidentiality of in-house support but with the financial advantages of an external resource.  Contact Sue Mather to find out how your content and the way you present your business can be transformed.

Of course you do – we all learnt as small children and use it every day.   Well most of us probably also drive every day but that doesn’t make us Lewis Hamilton – and nor do selfies and family holiday snaps turn us into Annie Leibovitz.

But you do know your business and your market better than anyone so surely you must be the best person to write about it?  In truth, you are probably too close to the subject and a lack of objectivity can be counter-productive.  

An even bigger issue is the reluctance of many companies to invest in professional content – despite the fact they are perfectly comfortable bringing in other specialists such as designers.  Effective communication is about more than stringing a few sentences together and it can completely change the way a company, product or service is perceived. 

Where does it go wrong?

In addition to general style and grammatical construction, some common errors are:

• convoluted explanations

• constant repetition of key words

• excessive branding

• unnecessary detail

• lack of consistency

• misuse of individual words

• inaccurate proofing

The best writers will take the time to understand a client’s business, connect with relevant target audiences, make sure messaging remains consistent and avoid all of the above!

Overall, they will make you look and sound good……………and hence generate the right response.

Keyboard invests in really understanding every client’s business, delivering a flexible, high quality service at realistic prices. It offers the benefits and confidentiality of in-house support but with the financial advantages of an external resource.  Contact Sue Mather to find out how your content and the way you present your business can be transformed.