“Absolutely, it makes things a lot easier having someone available to keep my content at a uniform standard – I pass just about everything over either for development from scratch  or just simple revisions,” explains Cristin Badoux, Global Marketing Manager at customer insight specialist, emnos.

While many companies treat the copywriter as an occasional luxury, more and more are realising the increasingly important role of content – and therefore the value of having professional support on hand at all times.

Websites, brochures, newsletters and other key jobs tend to spring to mind first but what else can you give to your copywriter?  Well, virtually anything written by, for or about the company! What about LinkedIn corporate pages or even a paragraph on the company for employees to post on their personal social media pages?  Are all your company presentations, white papers and case studies consistent in terms of quality and messaging?   Customer emailings, invitations, reports; and internally, corporate standards documents and news flash emails are just a few more examples.

really?

A copywriter is a daily necessity -

Used properly as a day-to-day resource, a good copywriter turns content right across an organisation into a cohesive, well presented package – whether for use internally or externally.  As the relationship develops, he or she becomes a recognised part of the team, liaising if needed with personnel from many different departments.  In larger companies, this can make the approval process faster and more efficient.

Very often, the smaller jobs are just about checking and editing content generated internally and are quick to resolve - by outsourcing you only pay for what you get each month, making it more cost effective than an in-house resource.  And think of the rewards.  Your organisation looks good, sounds good and presents an extremely positive image to all its target audiences.

So think again next time you dismiss professional copywriting as an extravagance you don’t need because you can write most of it yourself – and check out my previous blog!   

Keyboard invests in really understanding every client’s business, delivering a flexible, high quality service at realistic prices. It offers the benefits and confidentiality of in-house support but with the financial advantages of an external resource.  Contact Sue Mather to find out how your content and the way you present your business can be transformed.

“Absolutely, it makes things a lot easier having someone available to keep my content at a uniform standard – I pass just about everything over either for development from scratch  or just simple revisions,” explains Cristin Badoux, Global Marketing Manager at customer insight specialist, emnos.

While many companies treat the copywriter as an occasional luxury, more and more are realising the increasingly important role of content – and therefore the value of having professional support on hand at all times.

Websites, brochures, newsletters and other key jobs tend to spring to mind first but what else can you give to your copywriter?  Well, virtually anything written by, for or about the company! What about LinkedIn corporate pages or even a paragraph on the company for employees to post on their personal social media pages?  Are all your company presentations, white papers and case studies consistent in terms of quality and messaging?   Customer emailings, invitations, reports; and internally, corporate standards documents and news flash emails are just a few more examples.

Used properly as a day-to-day resource, a good copywriter turns content right across an organisation into a cohesive, well presented package – whether for use internally or externally.  As the relationship develops, he or she becomes a recognised part of the team, liaising if needed with personnel from many different departments.  In larger companies, this can make the approval process faster and more efficient.

Very often, the smaller jobs are just about checking and editing content generated internally and are quick to resolve - by outsourcing you only pay for what you get each month, making it more cost effective than an in-house resource.  And think of the rewards.  Your organisation looks good, sounds good and presents an extremely positive image to all its target audiences.

So think again next time you dismiss professional copywriting as an extravagance you don’t need because you can write most of it yourself – and check out my previous blog!   

Keyboard invests in really understanding every client’s business, delivering a flexible, high quality service at realistic prices. It offers the benefits and confidentiality of in-house support but with the financial advantages of an external resource.  Contact Sue Mather to find out how your content and the way you present your business can be transformed.

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