KEYBOARD

WRITING FOR BUSINESS

Keyboard invests in really understanding every client’s business and every topic – gaining the insights needed to develop new messaging, change perceptions, find the right tone and style and consistently deliver concise, relevant and engaging content.​

Working with Keyboard gives you the advantages and confidentiality of in-house support but with the financial latitude of an external resource. Often considered part of the team, partnerships are typically long term with clients taking Keyboard from company to company.​​

Flexibility

With clients ranging from small independents to international corporations operating in many different industries and sectors, there is flexibility in terms of both scale and subject matter.​

As an integral and essential support for corporate, sales and marketing, internal and media communications, Keyboard handles a diverse range of projects including:

• Blogs, articles, interviews, posts
• Websites, brochures, newsletters
• Key messaging 
• Presentations, white papers, case studies
• Reports, mailings, invitations
• Training support materials, video scripts, datasheets
• News releases, features, press packs
• And any other copy a business might require….

Transformation
Creating original content is, of course, Keyboard’s core business. However, another very popular service is transforming existing copy.​​

Editing and reworking something which has been generated internally brings it up to standard and supports continuity of messaging and tone. It is also a useful service when highly technical content needs phrasing in a more customer focused, easy to digest style.
 
English is generally the common language of international commerce but the quality of the written word often suffers – and much can be lost in translation. Keyboard can take bad construction, misuse of individual words and confused, difficult to understand text and turn it into accurate, current content.​​

Team Work
Keyboard often works with clients’ other creative agencies to ensure a cohesive result.​​

However, if required, Keyboard’s own carefully chosen associates can provide:

• Graphic design
• Artwork
• Illustration
• Studio photography
• Fully equipped location photography
• Digital imaging and video

Responding to demand

During her extensive and successful career in communications, clients recognised Sue Mather’s particular talent for writing and increasingly requested this service - leading to the birth of Keyboard in 2008.

Achieve UK (business development)

ADLINK (EDGE computing hardware and software)

Agfa-Gevaert (office technology)

AND (location aware content)

Animal Osteopathy Centre

BD Rowa (pharmaceutical logistics)

emnos (consumer insight specialist)

Greenridge Investment Management (commercial property investment)

HERE (mapping and location intelligence)

Hill + Knowlton Strategies GmbH (Public Relations)

Inception Business Technology

Kivue (project portfolio intelligence)

Knitmesh (petrochemical industry technology)

MeteoGroup (weather forecasting services)

MESH (IP Services)

NAVTEQ (digital map data and location content)

Oaktree Nursery and Garden Centre

Pro4 Solutions (change management specialists)

Q-Me Agility (international personal and online dog agility training)

Retailmap (research and analysis for retailers)

Smiths Detection (security screening technology)

Things clients say

Over the years, clients have said some very nice things about Keyboard and Sue Mather and you will find a selection of their more conventional comments below.

However, there have also been a few more unusual observations and descriptions which are equally complimentary…………

Our secret weapon...The higher power...I panic when you go on holiday...Can you sprinkle your fairy dust on this brief?...Nothing will leave this office until you have seen it

'Sue Mather has become my go to contact for content strategy and delivery and is now supporting me in a third company and industry. She has the ability to turn the complex and/or technical into something customer focused and clear; and also to create a complete piece from very little information – she takes the time to research and truly understand every topic. As a reliable partner providing an excellent service, I consider Sue very much part of my team.'

Karen Kulinski

EMEA Marketing Director

ADLINK Technology

'When I joined AND International Publishers, it became clear help was needed to improve the tone and quality of all corporate communication and bring it up to the highest standard. A new strategy also had to be defined and reflected in a strong and clear style, along with a compelling strapline to help drive company visibility and project the right image.

Having worked with Sue Mather in the past, I knew she was the right person for the task. She took on the challenge and together we established our new language and started building new ways to reflect our company vision, mission and key assets. Sue has also helped with our most important document - the annual report - by ensuring the tone was appropriate and language transparent.

We have been working together again for just over a year and I am more than happy to report that Sue continues to deliver excellent customer service and world class content.'

Thierry Jaccoud

CEO AND International Publishers N.V.

'Working with Sue over a number of years and across a number of markets requiring a broad range of content, I have always found her very insightful in developing or reflecting key messaging. Regardless of product or service, she has a relentless drive to render technology speak both customer targeted and understandable.  In addition, she clearly understands how to find the right tone and place when working externally yet also as part of an internal team.  I would not hesitate in recommending Sue as a genuine partner for the creation of powerful and impactful communication!'

Andrew Little

Head of Partnerships & Public Policy

Get Safe Online

'Challenged our thinking and helped us define a concise and relevant overview of our business'

Rupert Taylor, MD Pro4 Solutions and Kivue

'An ability to really understand what is needed and deliver the copy in an engaging way'

David Watkins, MD, Achieve UK

'Always puts the necessary effort into understanding your business and brings it to life on the page in a manner that is the right fit'

Kim Isele, Director of Marketing at Aon Hewitt

‘I would definitely recommend Sue for any copywriting no matter how technical it may be'

Lynn Bradbury, COO, Retailmap

'Very fast to formulate the right message for the target audience'

Ingemar Bengtsson, Director, Regional Map and Content, Strategic Operation Development @ HERE, Nokia

'Quickly understands the brief and delivers the goods with creativity, on time and to budget'

Janet Salvoni, Head of User Insights, RedEye International

'Excellent professional copy which is accurate, intelligent and readable'

Mike Spreckley, founder, Spreckley

Partners Ltd, PR consultancy

'Invaluable copywriting support irrespective of the client’s changing role'

Gareth Taylor,

MD, Inception Business Technology

Sue Mather

Tel: +44 (0)1249 721070

Mob: +44 (0)7850 084004

Email: suemather@keyboarduk.com

Web: www.keyboardcopy.co.uk

'Sue Mather has become my go to contact for content strategy and delivery and is now supporting me in a third company and industry. She has the ability to turn the complex and/or technical into something customer focused and clear; and also to create a complete piece from very little information – she takes the time to research and truly understand every topic. As a reliable partner providing an excellent service, I consider Sue very much part of my team.'

Karen Kulinski

EMEA Marketing Director

ADLINK Technology

'When I joined AND International Publishers, it became clear help was needed to improve the tone and quality of all corporate communication and bring it up to the highest standard. A new strategy also had to be defined and reflected in a strong and clear style, along with a compelling strapline to help drive company visibility and project the right image.

Having worked with Sue Mather in the past, I knew she was the right person for the task. She took on the challenge and together we established our new language and started building new ways to reflect our company vision, mission and key assets. Sue has also helped with our most important document - the annual report - by ensuring the tone was appropriate and language transparent.

We have been working together again for just over a year and I am more than happy to report that Sue continues to deliver excellent customer service and world class content.'

Thierry Jaccoud

CEO AND International Publishers N.V.

'Working with Sue over a number of years and across a number of markets requiring a broad range of content, I have always found her very insightful in developing or reflecting key messaging. Regardless of product or service, she has a relentless drive to render technology speak both customer targeted and understandable.  In addition, she clearly understands how to find the right tone and place when working externally yet also as part of an internal team.  I would not hesitate in recommending Sue as a genuine partner for the creation of powerful and impactful communication!'

Andrew Little

Head of Partnerships & Public Policy

Get Safe Online

​

'Challenged our thinking and helped us define a concise and relevant overview of our business'

Rupert Taylor, MD Pro4 Solutions and Kivue

'An ability to really understand what is needed and deliver the copy in an engaging way'

David Watkins, MD, Achieve UK

'Always puts the necessary effort into understanding your business and brings it to life on the page in a manner that is the right fit'

Kim Isele, Director of Marketing at Aon Hewitt

‘I would definitely recommend Sue for any copywriting no matter how technical it may be'

Lynn Bradbury, COO, Retailmap

'Very fast to formulate the right message for the target audience'

Ingemar Bengtsson, Director, Regional Map and Content, Strategic Operation Development @ HERE, Nokia

'Quickly understands the brief and delivers the goods with creativity, on time and to budget'

Janet Salvoni, Head of User Insights, RedEye International

'Excellent professional copy which is accurate, intelligent and readable'

Mike Spreckley, founder, Spreckley

Partners Ltd, PR consultancy

'Invaluable copywriting support irrespective of the client’s changing role'

Gareth Taylor,

MD, Inception Business Technology