November 2020
Published by:
Sue Mather
The huge increase in online communication since lockdown has highlighted how low standards have fallen in our spelling, grammar and general use of the language. It seems to be spread across all age groups and cannot be blamed on the often fractured style of the young. So what is the root cause of this linguistic deterioration?
New words – progress or sabotage?
A linguistic rant to start 2016
January 2016
Published by:
Sue Mather
This brand New Year will inevitably bring an influx of new words to our language – but is this a good thing or an abomination? Changes in the way we live have generated a huge number of fresh words which are now in daily use - for example in 2015 retweet and photobomb were added to the Oxford English Dictionary. Is this progress?
Spot the deliberate mistake!
October 2015
Published by:
Sue Mather
Do you think the following are correct or perhaps hiding some typical errors? Check out this quick quiz and see how you do.
A copywriter is a daily necessity - really?
September 2015
Published by:
Sue Mather
“Absolutely, it makes things a lot easier having someone available to keep my content at a uniform standard – I pass just about everything over either for development from scratch or just simple revisions,” explains Cristin Badoux, Global Marketing Manager at customer insight specialist, emnos.
So you think you can write……………
July 2015
Published by:
Sue Mather
Of course you do – we all learnt as small children and use it every day. Well most of us probably also drive every day but that doesn’t make us Lewis Hamilton – and nor do selfies and family holiday snaps turn us into Annie Leibovitz.
Customer perception is critical in any language and failure to handle secondary languages properly can be an expensive mistake…
June 2015
Published by:
Sue Mather
International commerce increasingly demands the use of English but often the quality of the written word suffers – and a lot can be lost in translation! Companies are not making sure the content they produce in English matches the same high, professional standards offered in their native languages.
Spot the deliberate mistake!
October 2015
Published by:
Sue Mather
Do you think the following are correct or perhaps hiding some typical errors? Check out this quick quiz and see how you do.
A copywriter is a daily necessity - really?
September 2015
Published by:
Sue Mather
“Absolutely, it makes things a lot easier having someone available to keep my content at a uniform standard – I pass just about everything over either for development from scratch or just simple revisions,” explains Cristin Badoux, Global Marketing Manager at customer insight specialist, emnos.
So you think you can write……………
July 2015
Published by:
Sue Mather
Of course you do – we all learnt as small children and use it every day. Well most of us probably also drive every day but that doesn’t make us Lewis Hamilton – and nor do selfies and family holiday snaps turn us into Annie Leibovitz.
Customer perception is critical in any language and failure to handle secondary languages properly can be an expensive mistake….
June 2015
Published by:
Sue Mather
International commerce increasingly demands the use of English but often the quality of the written word suffers – and a lot can be lost in translation! Companies are not making sure the content they produce in English matches the same high, professional standards offered in their native languages.
Spot the deliberate mistake!
October 2015
Published by:
Sue Mather
Do you think the following are correct or perhaps hiding some typical errors? Check out this quick quiz and see how you do.
A copywriter is a daily necessity - really?
September 2015
Published by:
Sue Mather
“Absolutely, it makes things a lot easier having someone available to keep my content at a uniform standard – I pass just about everything over either for development from scratch or just simple revisions,” explains Cristin Badoux, Global Marketing Manager at customer insight specialist, emnos.
So you think you can write……………
July 2015
Published by:
Sue Mather
Of course you do – we all learnt as small children and use it every day. Well most of us probably also drive every day but that doesn’t make us Lewis Hamilton – and nor do selfies and family holiday snaps turn us into Annie Leibovitz.
Customer perception is critical in any language and failure to handle secondary languages properly can be an expensive mistake….
June 2015
Published by:
Sue Mather
International commerce increasingly demands the use of English but often the quality of the written word suffers – and a lot can be lost in translation! Companies are not making sure the content they produce in English matches the same high, professional standards offered in their native languages.
Has our language gone into free fall?
November 2020
Published by:
Sue Mather
The huge increase in online communication since lockdown has highlighted how low standards have fallen in our spelling, grammar and general use of the language. It seems to be spread across all age groups and cannot be blamed on the often fractured style of the young. So what is the root cause of this linguistic deterioration?
New words – progress or sabotage?
A linguistic rant to start 2016
January 2016
Published by:
Sue Mather
This brand New Year will inevitably bring an influx of new words to our language – but is this a good thing or an abomination? Changes in the way we live have generated a huge number of fresh words which are now in daily use - for example in 2015 retweet and photobomb were added to the Oxford English Dictionary. Is this progress?
Spot the deliberate mistake!
October 2015
Published by:
Sue Mather
Do you think the following are correct or perhaps hiding some typical errors? Check out this quick quiz and see how you do.
A copywriter is a daily necessity - really?
September 2015
Published by:
Sue Mather
“Absolutely, it makes things a lot easier having someone available to keep my content at a uniform standard – I pass just about everything over either for development from scratch or just simple revisions,” explains Cristin Badoux, Global Marketing Manager at customer insight specialist, emnos.
So you think you can write……………
July 2015
Published by:
Sue Mather
Of course you do – we all learnt as small children and use it every day. Well most of us probably also drive every day but that doesn’t make us Lewis Hamilton – and nor do selfies and family holiday snaps turn us into Annie Leibovitz.
Customer perception is critical in any language and failure to handle secondary languages properly can be an expensive mistake....
June 2015
Published by:
Sue Mather
International commerce increasingly demands the use of English but often the quality of the written word suffers – and a lot can be lost in translation! Companies are not making sure the content they produce in English matches the same high, professional standards offered in their native languages.
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